How to Curate Social Media When Time Is Tight?
It’s the most exciting moment when you finally publish your website; a carefully crafted, authentic space that brings your vision to life and plants you firmly on the digital map. But once your site is live, your work isn’t done. Unless your business depends purely on word of mouth, your social media presence becomes your ongoing communication channel: what you do, who you are, and how you do it.
The digital landscape is always shifting, and time is often the first thing to go when you’re juggling priorities. That’s why I’ve put together a few practical tips to help you curate your social media with impact — even when your schedule is packed.
AI is your friend when time is short
To get the best results for your social content, there’s a certain etiquette to follow: write clear, specific prompts, and provide enough context. Good AI prompts should define the format, your audience, and the tone you want. Giving examples also helps the AI understand your style and intent.
AI delivers speed, you deliver the depth. Remember, you are the director and the driving force of your vision.
Example (Prompt): “Act as my personal social‑media strategist. Create a 30‑day content strategy for my [business niche]. Include post types (reel, post, story), daily or weekly themes, and 3–5 relevant hashtags. Focus more on generating meaningful engagement (saves, DM shares, dwell time) rather than just on optimal posting times — as these actions carry more weight in Instagram’s current algorithm. Also include engagement techniques to grow both followers and conversions, tailored specifically to my audience.”
Always review the AI output to make sure the content still aligns with your brand’s tone, voice, and story. You don’t want to lose your business’s substance in the rush to produce.
Prompt well → Review content → Schedule ahead
Creating your content ready for social drop
First, if you’re using Squarespace, you can automatically push your published blog posts to social platforms like Facebook, Pinterest, LinkedIn, and Tumblr through its built-in “Connected Accounts” feature. This saves you time by eliminating the need to manually share each post.
Writing regular blog posts not only expresses your business’s aesthetic and values, but also encourages search engines to crawl and index your site, improving your visibility. Remember to link high‑authority and relevant sites (where applicable) that align with your blog post, this can help boost your SEO authority.
Finally, Squarespace offers native AI text generation, letting you draft blog ideas, headlines, paragraphs, product descriptions, and more — all from within the editor. This helps you brainstorm and create consistent content, even when you’re short on time or inspiration.
Marketing tools that deliver engaging content
Use Unfold for all your design: it’s native-friendly and covers stories, posts, and brand visuals perfectly. Unfold also offers an Instagram feed planner and a "Bio Site" feature to create a custom link-in-bio page. You can use Unfold for free to create and share stories. The free plan includes a sample collection of templates, basic fonts, some effects, and tools for photo/video editing. Alternatively for more robust set ups, you can check in with Unfold Plus or Pro plans.
Or, use Buffer if you want lean scheduling without too much setup. Buffer is super simple and very reliable. You can queue posts, plan ahead, and automate your social content. Integrate Buffer by using the Zapier integration with Squarespace for your form leads and blog posts social reach.
Access SEOSpace extension natively within your Squarespace extensions dashboard. For easy connection navigate to the Settings panel → click third party tools → extensions → search SEOSpace and connect. You can then scan your site with one click to identify issues blocking customers from finding and doing business with you. For additional SEO jargon-free tutorials that simplify and help you get SEO results access their library of information resources and next level SEO insights.
Once you build the right framework and leverage the tools available to you,
your story can speak for itself.
When building your site, I’ll set up your Instagram bio link to point directly to your website. My top tip? Offer a freebie — something compelling that draws your audience in and leads them toward your paid services. This could be a short eBook, a 15-minute discovery call, a downloadable track, a mini eCourse, or a tutorial.
By giving something of value, you let potential clients get to know you, understand why they should choose you, and experience your expertise firsthand. Your presence matters, people want to be inspired and captivated, and social channels are your bridge to connecting with the right audience.
