Works

Selected Works: Design & Strategy

Digital artwork titled 'Elemental Art' by artist Leesa Maree featuring hanging mixed media sculptures with shells and natural materials, set against a desert landscape background.

Platform Evolution: Expert migration from Squarespace 7.0 to 7.1, leveraging Fluid Engine for enhanced Portfolio Layout pages and Digital Course feature.
Integrated Ecosystem: Custom build-out of eCommerce and eCourse lesson plans, unifying physical art sales with digital education.
Strategic Architecture: Advanced portfolio mapping and intuitive site navigation to streamline the user journey across multi-hyphenate service offerings.

From concept to reality

A custom artist website design created for Temple Lah, designed to showcase intuitive artwork, elemental art collections, and creative offerings.

Deluxe Bloom Package

Cohesive design for a multi-hyphenate Artist — aligning intuition with intelligent strategy.

Expert migration from Squarespace 7.0 to 7.1, leveraging Fluid Engine for enhanced Portfolio Layout pages and Digital Course feature.
Custom build-out of eCommerce and eCourse lesson plans, unifying physical art sales with digital education.
Advanced portfolio mapping and intuitive site navigation to streamline the user journey across multi-hyphenate service offerings.

Two floral wall decorations with white, pastel, and colorful flowers, separated by a pink line. The right side has a label 'Temple Lah'.

A tarot card reading setup with a deck of tarot cards, a white tea light candle, and a stone sculpture, alongside a plate of six decorative bath bombs with multicolored marbling.

Temple Lah Transformation Oracle Cards and creator portrait.

Artwork presented on sand dune backdrop.

A graphic with the title 'Shop Astrology' at the top, featuring three gold-colored squares with white astrological and astronomical symbols on a turquoise background. The left square displays atomic and planetary symbols, the middle square shows a radiant sun, and the right square has an astrology chart with zodiac signs and phases of the moon. The word 'Charts' appears at the bottom right.

Conversion-Led Education: Strategic layout of multi-chart offerings to ensure a seamless, friction-free booking and purchase journey.
Narrative Brand Positioning: Leveraging mythology and robust blog architecture to establish Kylie as an authority in astrological storytelling.
Lead Capture Strategy: Custom-built e-Book integration to bridge social media traffic with direct website conversion

A new space emerges

A custom astrology website design created for Soul Path Astrology, designed to showcase natal chart readings, intuitive guidance, and spiritual astrology services.

Deluxe Bloom Package

Built to guide, engage, and convert with clarity.

Strategic layout of multi-chart offerings to ensure a seamless, friction-free booking and purchase journey.
Leveraging mythology and robust blog architecture to establish Kylie as an authority in astrological storytelling.
Custom-built e-Book integration to bridge social media traffic with direct website conversion

A person walking on a winding forest path at night, with stars and celestial symbols in the sky, including geometric star and zodiac signs.

Cover of a guide titled 'Nata Chart, Solar Return, Synastry Chart' with celestial symbols and decorative astrological graphics on a dark green background.

A needle is partially embedded in the sand, with the text quote 'If you don't take care of your body, where will you live?' by Dan Millman.

Elevated Brand Authority: Transformed a simple booking site into a high-authority platform honoring Heidi’s 20-year legacy. I bridged the gap between her roles as a Melbourne health entrepreneur, empathetic practitioner, and emerging Myotherapy educator — ensuring a scalable brand that reflects her multi-disciplinary expertise.
Frictionless Clinical Flow: Styled and integrated Acuity Scheduling to function as a native part of the site. By simplifying treatment selection and the "book-and-pay" process, I removed the administrative headache for both the practitioner and the patient.
Cohesive Visual Architecture: Designed a minimalist layout where high-end imagery and strategic copy work in tandem to mirror the calm of the clinic atmosphere. By stripping away digital noise, I created a focused user journey that articulates Heidi’s vision and guides the right clients naturally from discovery to consultation.

Niche Elements Interwoven

A custom therapist website design created for Heidi Richtor, designed to present Myotherapy services with integrated Acuity client booking in a grounded, holistic online presence.

Simplistic Package

Simplified design, powered by a seamless booking experience.

Transformed a simple booking site into a high-authority platform honoring Heidi’s 20-year legacy. I bridged the gap between her roles as a Melbourne health entrepreneur, empathetic practitioner, and emerging Myotherapy educator — ensuring a scalable brand that reflects her multi-disciplinary expertise.
Styled and integrated Acuity Scheduling to function as a native part of the site. By simplifying treatment selection and the "book-and-pay" process, I removed the administrative headache for both the practitioner and the patient.
Designed a minimalist layout where high-end imagery and strategic copy work in tandem to mirror the calm of the clinic atmosphere. By stripping away digital noise, I created a focused user journey that articulates Heidi’s vision and guides the right clients naturally from discovery to consultation.

A digital banner with a blue background displaying the text 'Clinic News, Health Tips & Treatment Guides' in large white font. Smaller text below explains staying connected for clinic updates and health tips from a nurse-led IV infusion clinic. A small illustration of a flower or plant is on the right side, and a small white box with black text reads 'IV Therapy Packages'.

Guided Patient Journey: Simplified the clinical consultation process by mapping out a clear, step-by-step IV Therapy journey. This transparency reduces "first-time anxiety," driving repeat bookings and reinforcing a reputation for trusted, professional care.
Omnichannel Brand Ecosystem: Delivered a "More than a Website" strategy by extending the digital identity into physical touchpoints. From Tamworth-based business cards and brochures to optimized Bio-site links, I ensured a cohesive brand snapshot across every client interaction.
Clinical Authority Engine: Positioned Principal RN Natalie Bell as a regional thought leader through a strategic Health Blog. By pairing her professional passion with evidence-based clinical studies, the site functions as both an educational resource and a high-trust conversion tool.

Intentional Client-Centred Projects

On Point Package

Intentional Client-Centred Projects

A custom health clinic website design created for RN Natalie Bell. Infinity Infusions presents reimagined wellness with IV Infusion services supporting the wellness of the Tamworth community.

A purpose-led website designed to support every stage of the client journey.

Simplified the clinical consultation process by mapping out a clear, step-by-step IV Therapy journey. This transparency reduces "first-time anxiety," driving repeat bookings and reinforcing a reputation for trusted, professional care.
Delivered a "More than a Website" strategy by extending the digital identity into physical touchpoints. From Tamworth-based business cards and brochures to optimized Bio-site links, I ensured a cohesive brand snapshot across every client interaction.
Positioned Principal RN Natalie Bell as a regional thought leader through a strategic Health Blog. By pairing her professional passion with evidence-based clinical studies, the site functions as both an educational resource and a high-trust conversion tool.