Works
Selected Works: Design & Strategy
Platform Evolution: Expert migration from Squarespace 7.0 to 7.1, leveraging Fluid Engine for enhanced Portfolio Layout pages and Digital Course feature.
Integrated Ecosystem: Custom build-out of eCommerce and eCourse lesson plans, unifying physical art sales with digital education.
Strategic Architecture: Advanced portfolio mapping and intuitive site navigation to streamline the user journey across multi-hyphenate service offerings.
From concept to reality
A custom artist website design created for Temple Lah, designed to showcase intuitive artwork, elemental art collections, and creative offerings.
Cohesive design for a multi-hyphenate Artist — aligning intuition with intelligent strategy.
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Expert migration from Squarespace 7.0 to 7.1, leveraging Fluid Engine for enhanced Portfolio Layout pages and Digital Course feature.
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Custom build-out of eCommerce and eCourse lesson plans, unifying physical art sales with digital education.
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Advanced portfolio mapping and intuitive site navigation to streamline the user journey across multi-hyphenate service offerings.
Conversion-Led Education: Strategic layout of multi-chart offerings to ensure a seamless, friction-free booking and purchase journey.
Narrative Brand Positioning: Leveraging mythology and robust blog architecture to establish Kylie as an authority in astrological storytelling.
Lead Capture Strategy: Custom-built e-Book integration to bridge social media traffic with direct website conversion
A new space emerges
A custom astrology website design created for Soul Path Astrology, designed to showcase natal chart readings, intuitive guidance, and spiritual astrology services.
Built to guide, engage, and convert with clarity.
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Strategic layout of multi-chart offerings to ensure a seamless, friction-free booking and purchase journey.
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Leveraging mythology and robust blog architecture to establish Kylie as an authority in astrological storytelling.
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Custom-built e-Book integration to bridge social media traffic with direct website conversion
Elevated Brand Authority: Transformed a simple booking site into a high-authority platform honoring Heidi’s 20-year legacy. I bridged the gap between her roles as a Melbourne health entrepreneur, empathetic practitioner, and emerging Myotherapy educator — ensuring a scalable brand that reflects her multi-disciplinary expertise.
Frictionless Clinical Flow: Styled and integrated Acuity Scheduling to function as a native part of the site. By simplifying treatment selection and the "book-and-pay" process, I removed the administrative headache for both the practitioner and the patient.
Cohesive Visual Architecture: Designed a minimalist layout where high-end imagery and strategic copy work in tandem to mirror the calm of the clinic atmosphere. By stripping away digital noise, I created a focused user journey that articulates Heidi’s vision and guides the right clients naturally from discovery to consultation.
Niche Elements Interwoven
A custom therapist website design created for Heidi Richtor, designed to present Myotherapy services with integrated Acuity client booking in a grounded, holistic online presence.
Simplified design, powered by a seamless booking experience.
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Transformed a simple booking site into a high-authority platform honoring Heidi’s 20-year legacy. I bridged the gap between her roles as a Melbourne health entrepreneur, empathetic practitioner, and emerging Myotherapy educator — ensuring a scalable brand that reflects her multi-disciplinary expertise.
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Styled and integrated Acuity Scheduling to function as a native part of the site. By simplifying treatment selection and the "book-and-pay" process, I removed the administrative headache for both the practitioner and the patient.
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Designed a minimalist layout where high-end imagery and strategic copy work in tandem to mirror the calm of the clinic atmosphere. By stripping away digital noise, I created a focused user journey that articulates Heidi’s vision and guides the right clients naturally from discovery to consultation.
Guided Patient Journey: Simplified the clinical consultation process by mapping out a clear, step-by-step IV Therapy journey. This transparency reduces "first-time anxiety," driving repeat bookings and reinforcing a reputation for trusted, professional care.
Omnichannel Brand Ecosystem: Delivered a "More than a Website" strategy by extending the digital identity into physical touchpoints. From Tamworth-based business cards and brochures to optimized Bio-site links, I ensured a cohesive brand snapshot across every client interaction.
Clinical Authority Engine: Positioned Principal RN Natalie Bell as a regional thought leader through a strategic Health Blog. By pairing her professional passion with evidence-based clinical studies, the site functions as both an educational resource and a high-trust conversion tool.
Intentional Client-Centred Projects
Intentional Client-Centred Projects
A custom health clinic website design created for RN Natalie Bell. Infinity Infusions presents reimagined wellness with IV Infusion services supporting the wellness of the Tamworth community.
A purpose-led website designed to support every stage of the client journey.
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Simplified the clinical consultation process by mapping out a clear, step-by-step IV Therapy journey. This transparency reduces "first-time anxiety," driving repeat bookings and reinforcing a reputation for trusted, professional care.
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Delivered a "More than a Website" strategy by extending the digital identity into physical touchpoints. From Tamworth-based business cards and brochures to optimized Bio-site links, I ensured a cohesive brand snapshot across every client interaction.
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Positioned Principal RN Natalie Bell as a regional thought leader through a strategic Health Blog. By pairing her professional passion with evidence-based clinical studies, the site functions as both an educational resource and a high-trust conversion tool.
1. Customised Sound Page Design: Curated records and archival content to showcase The Radiators’ rock history, rarities and nostalgia, creating an engaging entry point into Aussie rock musical legacy.
2. ‘In The Mix’ Blog Strategy: Designed blog layouts to support the memoir launch while attracting readers interested in The Radiators, Australian rock and ‘80s nostalgia. Semantic mapping was applied throughout the site to strengthen content relationships, AIO and authority positioning.
3. Stand-Up Banner Design: Designed a branded stand-up banner for live gigs, incorporating a QR code to provide an easy pathway to memoir purchases at the merchandise stand.
4. Customised Squarespace Site Navigation: Developed an intuitive site structure across Brendan’s musician, author and executive personas, with instructional videos provided throughout the project to support ongoing management of the website, blog and anticipated sequel.
A Cohesive Website Designed
A Cohesive Website Designed
A cohesive website, successfully blending the rock musician, author and music executive personas for a successfully launched memoir.
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Curated records and archival content to showcase The Radiators’ rock history, rarities and nostalgia, creating an engaging entry point into Aussie rock musical legacy.
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Designed blog layouts to support the memoir launch while attracting readers interested in The Radiators, Australian rock and ‘80s nostalgia. Semantic mapping was applied throughout the site to strengthen content relationships, AIO and authority positioning.
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Designed a branded stand-up banner for live gigs, incorporating a QR code to provide an easy pathway to memoir purchases at the merchandise stand.
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Developed an intuitive site structure across Brendan’s musician, author and executive personas, with instructional videos provided throughout the project to support ongoing management of the website, blog and new products.
Brendan Callinan releases his debut rock memoir, taking readers back to the 80s through his experiences as former keyboardist of The Radiators and his journey through the Australian rock music circuit. Featuring industry highlights, touring nostalgia and plenty of humour, Life’s a Gamble offers a realistic look at what it was like to be an aspiring musician, told from the perspective of Brendan's eyes who went on to become a music executive for Roland.
Strategy Grounded, Delivered + Connected
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